Dr. Grunch – Using Social Media to Influence Your Bottom Line
Here’s what to expect on this week’s episode. 🎙️
If you’ve ever been hesitant as a healthcare professional to lean into social media, keep reading…
Dr. Betsy Grunch, a board-certified neurosurgeon in Georgia, has gained 1+ million followers across TikTok, Facebook, Instagram, LinkedIn, and YouTube. While it comes with its challenges, her presence and content has not only built her a strong personal brand, but it has helped drive case volume to her practice, increasing her practice’s bottom line.
Dr. Grunch sits down with us today to share how it all began, the pros and cons of having such a large following, and how other healthcare professionals can get started.
Key Takeaways:
➡️ Consistency is Key: Successful social media presence requires consistent posting of quality content to engage and grow your audience.
➡️ Be Authentic: Being true to yourself and your beliefs can resonate with a wide audience, establishing trust and connection.
➡️ Privacy and Ethics: Always prioritize patient privacy and never engage in distracting behavior during medical procedures.
➡️ Impact on Practice: Dr. Grunch’s social media presence has led to an increase in patients from all over the country seeking her expertise.
➡️ Enhance Communication: Utilize social media and other communication platforms to improve patient experience and make your practice more approachable.
Dr. Betsy Grunch is a great example of how social media can positively impact a healthcare practice, while also reminding us to maintain professional boundaries and patient privacy.
Find the full episode on Apple Podcasts, Spotify, or YouTube to hear all the details.
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